There are many people who are just starting to blog and many more that have run their own site for a while, that don’t know what SEO is and how to implement it!
SEO simply stands for Search Engine
Optimization. This is where you create your web pages and implement certain
techniques to help you rank as high as possible on search engine result pages
(SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results
pages, the more traffic your site is probable to get.
Now, SEO can be divided up into two
separate groups; On-Page SEO & Off-Page SEO.
On-Page SEO refers to all the things
that you can do ON your website to help you rank higher, such as page titles,
internal linking, Meta tags & descriptions, etc.
Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.